Lomography – love it or hate it, a true lomography image has a very distinct look. Despite being an old-f@rt I love the look of these lo-fi images and have indeed owned a couple of film Holgas for quite some time now. Imagine my delight therefore whilst exploring the world of instant photography for the Instant August project to discover a Lomography instant camera. Even better it was half-price in a flash sale on their website. Just as well because the full retail price is ridiculously expensive for what is in fact a cheap plastic box with an extremely basic, need I say cheap, plastic lens. It’s the one thing that spoils Lomography as a company for me – they price their cameras way too high and whilst the prime target market may well be affluent enough to afford them I for one could not justify that sort of expense. Even at half-price it was pushing things (even so, I told my wife it was half again of what I actually paid!).
Lomography film on the other hand is well priced but this may be because there is a lot more competition in the film emulsion market than there currently is in the production and sale of plastic cameras. I like to be even handed in my criticisms.
One of the things I enjoy about instant photography is the (almost) immediate gratification. Now, it could reasonably be argued that digital photography actually does give truly INSTANT gratification as you can see the image on the LCD screen immediately after pressing the button. However, in my world the final product is a physical print, regardless as to whether it starts life on a piece of plastic or as a series of 0s and 1s is irrelevant to me; the ultimate aim of every image I make is to print it. Now, don’t misunderstand me I do not print every digital image I make, think of the time required if nothing else, but I am always aiming for an image worthy of printing and ultimately hanging on my wall. Instant photography therefore, whilst a side-line in my photographic interests, appeals to me because the objective EVERY time is a print.
What the Lomo’ Instant does is offer me the best of two of my niche interests – lomography and instant photography. I shoot images every day, without exception, but I don’t shoot film, instant film or create images in a lomographically-inspired vein every day. The vast majority of my 365 images for example are straight-forward digital images. Year to date 71% of my 365 images have been made with a Fuji camera for example with only 9% coming from the iPhone and a mere 2% from my instant camera collection, none of which were made with the recently acquired Lomo’ Instant.
I couldn’t tell you exactly why it is for me that lo-fi photographs appeal so much. Perhaps it’s a reaction to the homogeneity of so many technically excellent yet sterile and soulless images that bombard us constantly these days. Or is it the fact that they are deliberately different thus appealing to the inner rebel? The “Perfectly Imperfect” tag sums it up for me quite nicely. These are not perfect images but flawed and therefore somewhat more human as a result – is that what gives them “soul”? Or are they actually just junk and I’m deluding myself?
Before you start shouting hypocrite at me I do know that it is the wonders of digital technology that enable me to share my photographs, instant or otherwise, with a wider audience than the people in my company at any time. The fact is that even if I were not sharing my images online I’d still be making instant prints, I’d still be printing from both film and digital cameras and I’d still be framing prints and hanging them on the walls of my house. The digital sharing is a bonus and a welcome one at that – I’m neither a hypocrite nor a Luddite!
I thoroughly enjoyed my first outing with the Lomo’ Instant and you can bet it will be going out with me again very soon.